IDEA: Publish a novel on soap bottles, chapter by chapter.
EXPLANATION: When I’m in the shower I like to read my bottle of Dr. Bronner’s. The eccentric soap maker published religious propaganda on his product, which gave the packaging a delightful 19th-century feel. Here’s a readable version of the text.
Imagine doing this for a line of soaps or shampoos: January every bottle has Chapter 1. February is Chapter 2. It’s the ultimate in planned obsolescence.
Small bottles? Poetry! Special scents? One-off short stories! No-tears soap with kids stories!
ROYALTIES REQUESTED: Free soap for life.
Tags: soap
